Safenames manages Auto Trader domain names
We were looking to consolidate our registrars that we were using at Auto Trader into one place. We were using multiple different vendors and decided that we need to consolidate all of this management into one solution. Moving from multiple different registrar’s each with their individual use cases was the main challenge.
We needed to look into the market and review different providers that would be able to provide a solution that we required. We wanted a provider that would provide us with domain and brand expertise as well as great support. We also needed a provider that would allow us to manage the multiple registry use cases that we currently have but nicely organised within one system. Safenames were able to provide a solution which proved very cost effective for our business.
About Auto Trader
Auto Trader is the UK’s largest digital automotive marketplace.
Our purpose is to lead the future of the UK's digital automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike.
During the process of reviewing providers, it was clear that Safenames came out on top. Their domain and brand expertise is second to none and they have been invaluable in helping us migrate and improve our domain portfolio. I would have no doubt in recommending them for your domain and brand management needs.