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Add .trust to your domain portfolio is the professional domain ending for demonstrating integrity

Mar 30, 2021, 12:46 PM

Trust isn’t given. Highlight what sets your organization apart:

  • Corporate transparency
  • Environmental sustainability
  • Diversity & inclusion
  • Workplace safety
  • Community involvement
  • Consumer protection
“Trust is the most powerful currency in business”
- Forbes


Trust is crucial to every organization, and especially in the categories below:

  • Brands
  • Direct-to-consumer businesses
  • Legal, financial, & real estate services
  • Childcare & caregivers
  • News & journalism
  • Consumer reviews & protection
  • Political organizations
  • Trust funds, charitable trusts, & REITs

Why .Trust

More than 80% of customers rank authenticity and data privacy as the most influential factors in supporting online businesses. All websites are encouraged to use .Trust domains for secure checkouts and to show their commitment to consumer privacy, corporate transparency, environmental sustainability, workplace diversity, and community involvement. .Trust can also be used by consumer protection programs, news sites, political organizations, and other groups that want to demonstrate integrity.

  1. 70% of consumers believe brand trust is now more important than ever.
  2. 81% of consumers rank trust as a deciding factor in their buying decisions.
  3. 63% of internet users will not provide personal data to websites they do not trust.
  4. 54% of Americans distrust corporations.

Source: 1 Edelman; 2 Edelman; 3 Communications of the ACM; 4 Morning Consult

Demonstrate integrity with .trust

1. 89% of consumers expect businesses to always act with integrity.

Establish authenticity

2. 80% of consumers rank authenticity as the most influential factor in brand loyalty.

Emphasize privacy

3. 89% of consumers avoid businesses who do not prioritize data privacy.

Encourage customer dialogue

4. 82% of consumers read online reviews, of which 97% read company responses.

Amplify social responsibility

5. 64% of consumers select businesses according to their social stances.

1 Forbes; 2 Cohne & Wolfe; 3 Salesforce Pardot; 4 PWC; 5 BrightLocal; 6 Edelman

Contact your Account Manager today!

Domains will be released in phases, on a first-come-first-served basis:

Sunrise: Now – April 21, 2021
Early Access Period: April 21 – 28, 2021
General Availability: April 28 – Onward

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