“Trust is the most powerful currency in business”- Forbes
More than 80% of customers rank authenticity and data privacy as the most influential factors in supporting online businesses. All websites are encouraged to use .Trust domains for secure checkouts and to show their commitment to consumer privacy, corporate transparency, environmental sustainability, workplace diversity, and community involvement. .Trust can also be used by consumer protection programs, news sites, political organizations, and other groups that want to demonstrate integrity.
Source: 1 Edelman; 2 Edelman; 3 Communications of the ACM; 4 Morning Consult
Demonstrate integrity with .trust
1. 89% of consumers expect businesses to always act with integrity.
2. 80% of consumers rank authenticity as the most influential factor in brand loyalty.
3. 89% of consumers avoid businesses who do not prioritize data privacy.
Encourage customer dialogue
4. 82% of consumers read online reviews, of which 97% read company responses.
Amplify social responsibility
5. 64% of consumers select businesses according to their social stances.
1 Forbes; 2 Cohne & Wolfe; 3 Salesforce Pardot; 4 PWC; 5 BrightLocal; 6 Edelman
Domains will be released in phases, on a first-come-first-served basis:
Sunrise: Now – April 21, 2021
Early Access Period: April 21 – 28, 2021
General Availability: April 28 – Onward