Security (which could also be called protection) is a huge sector. The new .protection domain extension was created primarily and specifically for the IT sector--to allow for a fully secure and protected web presence your clients will trust. But there are many other applications, as there ar many other types of protection--there is Web, home, business, credit card, identity, and personal security/protection. The new .PROTECTION domain extension is perfect for any individual, group, or business in the security and/or protection arena. Dot PROTECTION can also be used as shopping cart domain names, to let your customers know they’re protected while they buy.
The goal of the new .protection gTDL is to provide a new/better way for busniesses to identify themselves as a security type of business, but also to let customers know that they are 'secure' and 'protected' while on a particular site--to bolster confidence for their online visitors, shoppers, and audiences. Registering a .protection domain extension for your brand will help you grow your attendance, by letting the world know exactly who you are and what you do. And it will help enhance advertizing efforts and help you promote your business (or yourself) more effectively online, increasing search rankings. Be sure to get the .protection domain name you want before it's taken.
Do restrictions apply to some .protection domain names?