Several new “GEO” TLDs are launching, as part of the overall new gTLD program, to allow anyone to register domains that represent a local geographic community. By registering a .london domain, companies doing business in London or organizations serving the surrounding communities of this amazing city, are able register shorter and more relevant domain names for their web site(s).
If you have a presence in the UK, specifically London, have UK customers, or plan to do business and/or market in London, there has never been a better time to register .london domains for your brand. London is a prestigious fashion and business capital--London is an important market regardless of your business. Registering localized domain names is vitally important to Londoners.
Registering a .london GEO TLD extension for your brand will help you grow your business, by letting your customers and prospects know exactly who you are, what you do, and where you do it. And it will help boost advertizing and help you promote your business (or yourself) more effectively online, increasing search rankings for your business. Be sure to get the .london domain name you want before it's taken.
Will I need to provide additional information to register a .london domain name?