When you hear the term “exchange” is likley makes you think about the stock exchange, international exchange rates, or maybe the exchange of goods and services. The new .exchange gTLD is is to the internet, what the “business” section is to the newspaper. It is perfect for trading firms, financial publications, traders, brokers, banks, analysts, exchange programs, any business that offers financial services and/or exchange services. But .exchange is also great for bloggers who write about exchange rates and related topics.
The goal of the new .exchange gTDL is to provide a new/better way for financial institutions (specifically those dealing with stocks and/or exchange rates) to make their websites easily identifiable to their clients--and to bolster consumer confidence in their brand. Registering a .exchange domain extension for your brand will help you grow your business, by letting the world know exactly who you are and what you do. And it will help enhance advertizing efforts and help you promote your business (or yourself) more effectively online, increasing search rankings. Be sure to get the .exchange domain name you want before it's taken.
Do restrictions apply to some .exchange domain names?