The new .BLUE gTLD extension is completely unique in that it offers such a broad/wide, undefined domain namespace--this domain can truly be used in so many clever ways. If your company name --or product suite/name -- includes the word blue, bingo! But this new domain name may also be used to promote events, market merchandise, build online communities, promote fundraising efforts... the list goes on.
The goal of the new .blue gTLD is to provide a new/better way for companies (of all types) to make their websites easily identifiable to their clients--and to bolster confidence for thei online audience. Registering a .blue domain extension for your brand will help you grow your business, by letting the world know exactly who you are and what you do. And it will help enhance advertizing efforts and help you promote your business (or yourself) more effectively online, increasing search rankings. Be sure to get the .blue domain name you want before it's taken.
Do restrictions apply to some .blue domain names?