The new .SCHOOL gTLD is for Schools (all types and levels), Academies, Universities, Colleges, Preparatory Schools, etc. looking to make a home for themselves online. This new domain extension offers a more relevant alternative for educational institutions than the existing .edu extension, which is used today. Dot SCHOOL is perfect for educational institutions--schools of all types are now able to register their very own 'ourschoolname.school. Having a safe, credible, and relevant namespace online is great for people searching for your school, but also for teachers, administration, parents, and for students who attend your school.
The goal of the new .school gTDL is to provide a new/better way for Schools, Colleges, and Universities to make their websites easily identifiable to their students and constituents--and to bolster confidence for their online audience. Registering a .school domain extension for your brand will help you grow your attendance, by letting the world know exactly who you are and what you do. And it will help enhance advertizing efforts and help you promote your business (or yourself) more effectively online, increasing search rankings. Be sure to get the .school domain name you want before it's taken.
Do restrictions apply to some .school domain names?