Whether your a college, a charter school, a prep school, or a private pre, elementary, secondary, or high school--or even a trade school--your institute is offering education on some level. The new .academy domain extension offers a more relevant alternative to the existing .edu extension that is used today. The new .academy gTLD is for the elite and specialized educational institutions. Take The Naval Academy, for example. They can now register thenaval.academy. Registering a .academy gTLD for your educational brand will help you let your customers (students, prospective students, and investors) know exactly who you are and what you do. It strengthens your online identity and boosts advertizing, which will inherently increases search rankings. Be sure to get the .academy domain name you want before it's taken.
Do restrictions apply to some .academy domain names?