When people choose to shop at a boutique, it's because they are looking for unique, upscale items that they wont find at a large, chain department store. Registering a new .boutique gTLD extension for your brand will help you grow your business, by letting your customers and prospects know exactly who you are and what you do--that they've come to the right boutique, for the right products. And it will help boost advertizing and help you promote your business (or yourself) more effectively online, increasing search rankings for your business. Be sure to get the .boutique domain name you want before it's taken.
Do restrictions apply to some .boutique domain names?