Much like a limited liability company (LLC) in the United States, a limited company (LTD) is a separate legal entity from its owners. The 'limted' organization shields them from liability. In the event a company gets into financial trouble or declares bankruptcy, its owners are not personally liable. If you own/operate a limited company, then the new .LTD domain extension is perfect for your business. Dot LTD is perfect for all registered limited companies because it offers these businesses a new place to call home online.
The goal of the new .ltd gTDL is to provide a new/better way for registered limited companies to make their websites easily identifiable to their consumers and clients--and to bolster consumer confidence in their brand. Registering .ltd domain extension for your brand will help you grow your business, by letting the world know exactly who you are and what you do. And it will help enhance advertizing efforts and help you promote your business (or yourself) more effectively online, increasing search rankings. Be sure to get the .ltd domain name you want before it's taken.
Do restrictions apply to some .ltd domain names?