Dot sex provides another option for pornographic websites, to create an environment of healthy competition and namespace, and to branch out from the already successful .XXX domain extension option. As a home for adult content, .sex serves two main purposes: One, to establish a recognizable, and intuitive digital hub in order to facilitate market growth, and two, to act as a signpost, alerting users to the content of a site before clicking through, and thereby creating a safer user experience. When you register a .sex domain for your site, you're able to host adult content (porn, erotica, ecommerce of adult/porn products, etc.) leveraging a domain name that will stimulate/increase targeted traffic. Dot SEX is the perfect extension for companies that offer porn and adult content, products, and related services.
But, perhaps you are not in the porn and/or adult industry and really want to protect your brand within that online space. Registering .sex domains enables you to do just that. When you register a .sex domain it helps you control (block) the exposure of your Intellectual Property in the online porn/adult space.
The goal of the new .sex gTLD is to provide a new/better way for businesses to make their websites easily identifiable to their consumers and clients--and to bolster consumer confidence in their brand--whether you're in the porn/adult space or wanting to protect your brand in that space. Registering a .sex domain name for yourself or your brand will capture more viewers, customers, and prospects, letting them know exactly who you are and just how passionate you are about what you do. And it will also help boost advertizing and help you promote your business (or yourself) more effectively online, increasing search rankings for your business. Get the .sex domain extension you want today, before it's taken.
Do restrictions apply to some .sex domain names?