.ADULT is a new gTLD specifically for the adult entertainment industry. When you register a .ADULT domain for your site, you're able to host adult content (erotica, gaming, ecommerce of products, etc.) leveraging a domain name that will stimulate/increase targeted traffic. Dot ADULT is the perfect extension for companies that offer adult content, products, and related services. Promote your lingerie line, your new adult content site, etc.
But, perhaps you are not in the adult industry and want to protect your brand. Registering .adult domains enables you to do just that. When you register a .adult domain it helps you control (block) the exposure of your Intellectual Property in the online adult space.
The goal of the new .adult gTLD is to provide a new/better way for businesses to make their websites easily identifiable to their consumers and clients--and to bolster consumer confidence in their brand--whether you're in the adult space or wanting to protect your brand in that space. Registering a .adult domain name for yourself or your brand will capture more viewers, customers, and prospects, letting them know exactly who you are and just how passionate you are about what you do. And it will also help boost advertizing and help you promote your business (or yourself) more effectively online, increasing search rankings for your business. Get the .adult domain extension you want today, before it's taken.
Do restrictions apply to some .adult domain names?