|Why register .et?
|Ethiopia is a landlocked country in East Africa, bordering Eritrea. Ethiopia is the 12th most populous country in the world growing from 38.1 million in 1983 to more than 109.5 million today. Ethiopia is known for producing amazing coffee, but also it's honey, gold medallists, and having the largest population of livestock in Africa. Something many people don't know is that Ethiopia follows a 13 month calendar and their own measure of 'time', starting the clock whit sun rises.
If you conduct business from within Ethiopia, it is time to register a .et domain extension. Registering a dot 'ET' country code extension (top level domain name) will increase credibility for your business across the globe. Why? Country-code domains are meant specifically for businesses that do business within a particular country--in this case, Ethiopia. The .com domain (and other generic TLDs) are not targeted and that online space is saturated--and you likely already have the .com for your business.
Extend your brand presence with a more relevant, shorter domain--a ccTLD that differentiates you from competitors. Identify yourself as an official Ethiopian business owner and give your clients and constituents more confidence as they interact with you online. Country code domains also help you rank higher in local search results.