Safenames Blog

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Discover How Your Domain Name Can Boost Your Digital Brand Identity

Dec 21, 2022, 14:02 PM

Your domain name is your site's equivalent of a physical address, and it helps users find your site easily and quickly instead of remembering its IP address. Domain names consisting of a name and an extension are crucial to the internet.

But a domain name isn't just a string of letters; it's a digital asset that can help you build your brand and increase traffic to your site. When people see your domain name, they'll think of your company.

Your domain name should be easy to remember and unique enough that it doesn't get confused with any other website. For example, let's take; when someone types that domain name into their browser, it will direct the visitors to that specific site instead of any other website with a similar domain name.

So, when you're choosing a name, make sure it's something that will resonate with your brand, so they'll remember who you are.

How Does a Domain Name Work?

The domain is the unique identifier converted from plain English text into an IP address. A domain name is a crucial part of any online presence, and it's what you need to get your website or brand online and is the basic building block of all URLs.

Think of the IP address as your house address and the Internet as a large city with millions of houses on it (i.e., web servers). Without a domain name, finding your computer on the Internet would be like trying to find your house if it wasn't listed on any maps!

You probably are aware that there are several sections to a domain name, but do you know what they mean? Let's take a look at each piece individually.


If you're familiar with the term "subdomain," you probably know that it's the part of a website's URL before the domain name.

For example, if you visit [], your subdomain is www.

But what if I told you that more and more websites are using subdomains other than "www"? in this case, a Subdomain can be custom to other text, such as "idp."

A Subdomain allows websites to separate and organise their content for specific functions, such as online stores, blogs, and more. Subdomains are a great way to control all your online digital assets.

Domain name

A domain name (Safenames) is the part of a website's address that comes after the "www," as in You can choose anything you want for your domain name as long as it's available to register.

The only restriction is that the domain name must be alpha-numeric (letters and numbers). It can be a word or a phrase—it doesn't matter what it is, as long as you think it'll make people remember it!

Top-level Domain

When registering a domain name, you're not just choosing it. You're also choosing the top-level domain (TLD) for your site. A TLD is the end part of a domain and can be any of more than a thousand different options. The most common TLDs are ".com," ".net," and ".org."

But there are plenty of others for you to choose from!

The purpose of the TLD is to help distinguish and identify a website's purpose, owner, or geographical location.

How do I register a domain name? Can I register any TLD?

There are more than 1400 TLDs available for purchase and to consider. Your first instinct may be to try to secure a “.com”, but with this TLD, you may find the domain has already been registered or taken.

Finding a domain name with a popular TLD that is relevant and helpful to your business can be tricky. It is important to note that many companies have already secured their domains with a country code top-level domain (ccTLD) or generic top-level domain (gTLD). For example, Last FM uses .fm as its primary website domain name (

They're called generic because they're not restricted to a specific use; instead, gTLDs can be used for any purpose. If you're building or launching a new brand, service, product or website, you may want to consider registering a domain under a new gTLD for your business; here are some things to keep in mind:

Availability – a new extension/TLD usually provides more availability to register your company's name or a word linked to it.

Creative names – you can be creative with registering a new domain with a generic TLD; you can pair it up to make a phrase or clever wordplay to target specific audiences.

Cost – When a popular domain name is unavailable, it may come at a considerable cost to purchase it (if possible) from the existing registrant/owner; the same domain with a new generic TLD can be significantly less.

Now searching for a domain name combination is much easier than ever! Safenames has access to all available TLDs. Suppose you want to discover what is possible to register. Please see the links below.

How creative can I get with my domain?

Domain names are the first impressions visitors get of your brand online.

More and more businesses are becoming creative with registering their domains. For example, rather than having the standard, Barclays have now changed to But this is only scratching the surface…

You may have a great brand, but if someone can't remember your domain name or spell it, how will they find you? The value of having a memorable creative domain name is priceless.

Things to consider avoiding when registering a creative domain name.

  • Combining numbers and words (
  • Hyphens (
  • Abbreviations (
  • Double Letters (

We also suggest registering alternative domain names to drive traffic to your site and protect your brand from cybersquatters or competitors buying up misspelt names.

This is critical for SEO - ranking on search engines is hard if people cannot find your site. But it can also help redirect search traffic from customers and end users who may have misspelt your domain name.

So, with all this being said, we highly recommend registering new alternative keyword domains!

Domain Portfolio that’s right for you.

You've probably spent hours (or maybe even days?) researching the best domain to register, but nothing seems right for your brand.

We're here to tell you that there is at least one way that we can help your business stand out from the crowd and make an impression on potential customers: creative domains that are more than just words.

Contact our experts today for a discovery call to demonstrate how straightforward it is to obtain your perfect domain name. Once you've decided on your domain name, that’s it! It's time to acquire it!

Bartek Jones
Digital Content Creator

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