The new .house gTLD extension is ideal for a unique subset of companies. This new gTLD has become popular within the real estate market--for those who sell, buy and invest in houses--but it's also proving strategic for companies (restaurants, bounce houses, and possibly even design firms) that leverage creative web addresses as part of their marketing plans (e.g., thecrab.house and sportbounce.house). Registering a .house domain extension for your brand will help you grow your business, by letting your customers and prospects know exactly who you are and what you do. And it will help boost advertizing and help you promote your business (or yourself) more effectively online, increasing search rankings for your business. Be sure to get the .house domain name you want before it's taken.
Do restrictions apply to some .house domain names?