The new .ONE gTLD is an open, generic domain extension. This domain offers a new, relevant name space online for businesses with 'one' in their name or for many other applications. You may register .ONE domains for almost any purpose--non-profits, global humanitarian organizations, charities, etc. This new .ONE TLD could even be used to represent a group or individual, for example, you could register every.ONE, no.ONE, or even the.one. There truly are endless possibilities for .ONE because it's open for interpretation, and open to everyone.
The goal of the new .one gTDL is to provide a new/better way for organizations and individuals to make their websites easily identifiable to their customers--and to bolster confidence for their online audience. Registering a .one domain extension for your brand will help you grow your business, by letting the world know exactly who you are and what you do. And it will help enhance advertizing efforts and help you promote your business (or yourself) more effectively online, increasing search rankings. Be sure to get the .one domain name you want before it's taken.
Do restrictions apply to some .one domain names?