As a leading expert in online brand protection, Safenames was recently asked by the World Trademark Review to offer its strategic insight for its 2018 edition of Online Brand Enforcement.
Social media, in particular, allows brands to engage more directly with their consumers, thereby offering them an insight into customer motivation. However, such knowledge comes at a price. Before the invention of blogs, tweets and other forms of social media, an unhappy customer had a limited sphere of influence. Today, that same dissatisfied customer can rely on various social media networks to spread their news, experiences and reactions to a much wider audience.
Our report entitled “Navigating the evolving landscape of social media” examines various brand approaches to tackling online abuse in the social media environment and how we can learn from their successes and failures.
The report is available for free download here.
If you have concerns regarding social media monitoring and enforcement, our dedicated brand protection team can assist you. Please contact our Brand Protection Manager at firstname.lastname@example.org for a free consultation.