With over 60% of the world’s population (and over 90 languages), Asia is a region that is experiencing tremendous economic, cultural and technical growth. Asia has begun to emerge from its financial and economic problems of the 1990s; at this critical juncture of rejuvenation, a special, dedicated domain can help players in the region to realize their global citizenship as well as the potential for regionally targeted efforts.

.ASIA is a highly recognisable phrase that is short, easy to remember, versatile but specific and focused on the Asia identity. It captures the essence of the community served and is a sustainable phrase that will not easily become obsolete. “Asia” traverses a broad region yet elicits a clear concept and coherence of the community, providing registrants tremendous value in establishing an Internet presence with global recognition and regional significance. The name value for .ASIA is especially remarkable for the thriving SME (small medium enterprises) make-up of the Asia economies. This is amplified even more as these SMEs continue to expand beyond their local market to the regional marketplace leveraging the Internet as a platform for growth.

Landrush is set to begin at 12:00 UTC, February 20, 2008 and runs until March 12, 2008.

The Go-Live date is scheduled for March 26, 2008.

In order to register any .asia domain, you are required to provide a local Asia address as your administrative contact. But if you can't supply this information, we here at Safenames can offer our "Local Asia Contact" service at a greatly reduced rate of $100- so you can secure the domain you want.

Please note that during this land rush period if there is more than one application for the same domain name then an auction will be held and the highest bidder will win the domain.

The fee for registering in land rush is $50 for 2 years.